Flyer for Berlin Sparkasse
This is a project done for Marketing Psychology Subject.
The goal of this project was to introduce the new form of online banking to the focus audience, which was the Sinus-Millieu Traditional group.
After the analysis, we developed a brochure that would be sent by mail and explain the benefits of online banking.
The Envelope serves as a trigger for the group creating even a form of humor for the project.
*This work has no connection to the Berliner Sparkasse bank and was created purely for learning purposes.
by Giovanna Wolney de Souza & Aaron Ryan